Value addition and marketing
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Value addition and marketing
Value addition is the economic enhancement ICARLS is committed to give the agriculture products farmers bring forth thereby offering more to the consumers. Value-added helps define ICARLS as a unique company in the EAC community since we endeavor to enable farmers achieve more with the same production costs. It increases the value of the products to fetch a better price since the products’ value is enhance through processing to enable the same goods or services be sold for more. Adding value to products and services is very important as it provides consumers with an incentive to be willing to pay more compared to the raw materials. They are able to make purchases, thus increasing farmers’ revenue as they consumer better quality products.
Value-addition also enables farms to produce more homogeneous products, with few differences in terms of quality to be able to beat other competitors. In addition it provides potential customers with a feature of value added-on that gives it a greater perception of value.
ICARLS adds onto the products produced under their watch a sense of quality to the brand names compared to the generic product in the market. Thus, with ICARLS there is more valuable products produced with the same efforts as producing something new and in a way that no one has thought of before.
The value addition ICARLS is engaged in maize milling, edible oil pressing, and animal feeds production among others. It also does interlinkages and collaborates small companies engaged in processing of the mentioned value chains and marketing ventures.
ICARLS coordinates marketing of the products produced under her watch to ensure real time movement of the farm products from the farms.